bmw interactive infographic window campaign

Here’s a cool execution from BMW. They came up with the idea of the BMW iWindow to show the world what the future of driving could look like in New York.

Using digital projection and motion detection technology they projected concept cars in real-time on a giant window. The cars were made to look like the real, future reflections of the cars passing by on 6th avenue, NY. In one week the window transformed 248,000 cars into BMWi concept cars which would be enough to save commuters over $493 million in fuel. Love this innovative way to showcase the cars of the future!

ideas for my final year project

i was unsure about my final year project and i want to develop a project that engages with an audience. im leaning towards a campaign for 1 of two ideas. i am looking at getting people bac into stores but also  an idea  that envolves students and shows them the possiblities of it education and of the industry. it could be a campaign or/and an interactive game. I would like to use qr codes and create a possible website too. it could be a Digital literacy campaign.

life changing interactive billboard.

interactive billboards that invites students to partake in a campaign that says life changing. It would be more engaging if the image revealed a qr code that did something else.

Sunny sale qr code lunch time campaign.

Shadow-Activated QR Code Actually Useful and Cool Retailer's sign scannable only at lunch 

For all the talk of mobile-marketing tech, there remains a pretty wide gap between the potential and the practicality of QR codes. That's why it's nice to see this case study from Korea, where a retailer increased lunchtime sales by 25 percent with a shadow-based QR code that's only scannable in the middle of the day. Emart's "Sunny Sale" codes are created with three-dimensional displays outside several dozen locations in Seoul. When the sun is at its zenith, the shadows line up, allowing the code to be scanned for access to coupons and on line ordering. It's a smart idea that, in the short term at least, has generated plenty of strong PR and sales. While the wow factor is sure to fade quickly, it's still a great example of a marketer finding a way to turn QR codes into something actually worth scanning. 

mcdonalds interactive billboards

Here’s a great interactive outdoor campaign from DDB Stockholm for McDonalds. Pick N’ Play offers the user a fun and interactive challenge where they can play for their favourite McDonald’s treat. Using a large interactive billboard users can control the game via their mobile phones enabling interaction with the billboard.

By using the latest technology the smartphone’s geo location verifies that the user is in the game area, therefore there is no app download required in order to participate. Players choose their treats and if they last for more than 30 seconds they win a coupon, earning them free fast food at a nearby McDonalds. This digital coupon is automatically sent to the users phone along with instructions on how to claim their McDonald’s treat at their nearest store.

We love the simplicity of this idea, nice work DDB. It’s great to see a campaign that combines clever digital execution with a fun and interactive idea while also driving customers in store to redeem an instant win prize.

augmented reality with tesco

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. I love this style of augmented reality. I think they have a very strong innovative concept and marketing strategy.

Because the people in South Korea work long hours they thought of an efficient way to sell their products. The Korean subsidiary Home Plus put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. All people had to do now is scan the QR codes with their cell phone and the groceries were delivered to their doorsteps.

They project onto the subway walls an interactive store image and the qr codes on each item can be scanned and ordered while people are waiting for there train to work or home.

Attempt 2

My CV attempt no.2 is  much more interesting and dynamic with more illustration in it with a mathematical approach. I included other information that employers may be interested in. all i've left to do is my cover page with my name on it.

CV attempt no.1

My CV attempt no.1 is to simplistic with grid structure errors.