ideas for my final year project

i was unsure about my final year project and i want to develop a project that engages with an audience. im leaning towards a campaign for 1 of two ideas. i am looking at getting people bac into stores but also  an idea  that envolves students and shows them the possiblities of it education and of the industry. it could be a campaign or/and an interactive game. I would like to use qr codes and create a possible website too. it could be a Digital literacy campaign.